THE HIV ISSUE

With Vangardist & Saatchi&Saatchi
about / our approach
The HIV-issue is a magazine printed with the blood of HIV-positive people. It tells the story of HIV and its stigma today. It took 7 years to produce this idea, because of legal and technical obstacles. The magazine has been discussed in every media outlet and is on display in some of the most famous contemporary art and design musea.